The Mission-Aransas National Estuarine Research Reserve is leveraging approaches and lessons learned from the first Bringing Wetlands to Market project, which was developed by the Waquoit Bay National Estuarine Research Reserve and supported by the NERRS Science Collaborative. In their 2016 Science Transfer project, Mission-Aransas Reserve provided outreach to communicate blue carbon concepts and highlight relevant scientific research to currently engaged blue carbon end users in Texas.

As part of their outreach efforts, the project team created this rack card, which describes the ecosystem services that wetlands provide in Texas and introduces the concept of natural capital. Although this product specifically discusses the economic value of wetland ecosystem services in Texas, this rack card serves as a valuable model for others hoping to improve public education and outreach about natural capital and strategies for investing in natural capital in other parts of the country.